$250,000 was provided to boost funding for the Multi-County Organization Match program by 33%. The program encourages local communities to promote tourism by reimbursing half their costs. Studies show each dollar invested in promotion results in $22 in state income. Oklahoma's tourism promotion generates $49 million to the economy.

$75,000 was enacted for the Oklahoma Film Office to increase marketing of Oklahoma to the film industry. In 1997 the office helped attract $45 million dollars in commercial and film production to Oklahoma.